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Creative production / Independent concept

Cornerstone Coffee

A product-visual and packaging concept for a fictional neighbourhood coffee business, using a direct, everyday photographic approach.

Cornerstone Coffee packaging concept with kraft pouches, simple printed labels, and a takeaway cup

Original ARTIQONN design exploration. No client affiliation or commissioned work.

01 /The study
Discipline
Coffee retail · Packaging and advertising concept
Status
Illustrative concept
Created for
ARTIQONN studio exploration

The question.

Build a recognisable visual direction that carries from a small package label to product advertising.

The exploration.

A straightforward wordmark and simple kraft-paper packaging establish the direction. The illustrative photograph explores how those details could work together in a practical commercial setting.

The output.

  • Packaging visual direction
  • Product advertising composition
  • Brand application study

This is a visual direction, not a shipped product. There are no client results, performance metrics, or testimonials associated with this study.

02 /Keep exploring
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