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Northbound Travel

A straightforward online-store concept for a fictional luggage business. Clear product choices, practical details, and a visual identity that travels well.

Northbound Travel concept storefront on a laptop beside a practical navy carry-on in a working studio

Independent concept · Fictional brand · AI-generated application imagery

01 /The study
Discipline
Travel retail · E-commerce concept
Sector
Travel retail
Status
Illustrative concept
Created for
ARTIQONN studio exploration

The question.

Make a varied luggage catalogue easy to browse without burying the practical details people need to compare products.

The exploration.

A simple black wordmark, navy product photography, and a clear shopping hierarchy create a consistent desktop and mobile direction. The study explores product discovery and presentation rather than a live store.

The output.

  • Wordmark and visual direction
  • Storefront and product-page concepts
  • Responsive shopping interface studies
  • Illustrative product and application photography

This is a visual direction, not a shipped product. There are no client results, performance metrics, or testimonials associated with this study.

02 /The visual language
Travel retail

Clear choices. A consistent identity.

A distinctive mark.
A world built around it.

Northbound Travel concept wordmark

Navy#202B3C

Ink#202020

Paper#F2F1ED

Grey#A9AAA6

A mark with a point of view.

A compact, plain-speaking wordmark that stays readable on a screen, a woven label, or a paper hangtag.

Room for the details.

A direct sans-serif hierarchy makes the product name, useful details, and next action easy to find.

03 /The identity, out in the world
Original concept applications
A Northbound Travel navy carry-on concept beside printed product drawings and fabric samples

01 / Product presentation

Practical product details and a consistent photographic direction give the store a clear visual foundation.

Northbound Travel responsive store and product-page concepts shown on two smartphones with printed wireframes

02 / The mobile experience

The same hierarchy adapted to a smaller screen, with room for the product and the information that helps people choose.

Independent concept for a fictional brand. Application photographs and mockups are AI-generated illustrative artwork.

04 /Keep exploring
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